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Knapp Center Lecture: Developing a Successful Mobile Strategy
Thursday, April 22, 2010 from 6:00 PM to 8:00 PM (CDT)
Speaker: Peter Morano, CIO, KeyLime Tie
As applications continue to migrate toward the web, mobile devices are becoming inextricably linked with our everyday lives. According to The Mobile Internet Report released by Morgan Stanley in December 2009, within five years, more users will connect to the web via mobile devices than desktop computers.
Adopting a mobile strategy for your business is inevitable. Your mobile strategy must have reaching your customers and your market as its central goal, and this doesn't necessarily mean you need to develop an application. To develop a successful mobile strategy, there are several important elements to consider, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach.
In his role as KeyLime Tie's CIO, Peter implements management’s vision with an eye toward innovation, simplicity, and client value. With 15 years experience in the technology industry, Peter is responsible for managing KeyLimeTie's technology decisions and architecture. His team also leads KeyLimeTie Labs, an in-house ideation facility. Passionate about technology and its possibilities, Peter supports open development models that stimulate communication, creativity and innovation.
There is absolutely no charge to attend this event, but registration is required. Refreshments will be served.
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